The evolution of pr distribution services

The media industry is constantly growing. With high volumes of information now provided across many spectrums such as TV, radio, the internet or newspapers; the fight to provide information is well and truly in motion.

Gone are the days when Press release services relied on a runner to deliver a release directly into the hands of a newspaper editor. In addition, gone also, are the days of faxing a release or posting a release through the mail. Twenty-first century distribution has embraced the arrival of the internet with open arms. Not only does the internet provide a much faster solution to the whole concept of release distribution, but there are now online distribution companies on hand to circulate prrelease in vast measures.

The process of pr distribution services has been redefined and revitalized through the arrival of the internet. Companies are now able to share information on a global scale within a matter of minutes. Never before has information been so readily available to the consumer and with the current rate at which information is fed to the world, we are indeed in a time of information overload.

From large corporations, right down to small business owners, the internet has made distribution far more accessible. In context, the 'playing field' has become much more evenly balanced in getting a news out to the masses. In turn, the rise in news release distribution has seen an influx of distribution companies emerging on the internet. While it has become much easier to post a release online, many organizations are often unsure to whom or where they should provide their information in order to have the most impact. The purpose of the distribution company is to remove this responsibility from the information provider. Press release distribution services will have built up an archive of contacts across many forms of media. This enables them to offer their clients a number of media outlets to which clients can send a news release. Simply submitting newswireservices to an online press releasedistribution the emergence of online distribution companies has also proved to be very cost and time effective. Many online press release distribution services allow organizations to post their press release for free. In the days prior to the internet, the cost of mailing or sending a press release via facsimile would prove not only time consuming, but very costly.

The evolution of pr wire services owes much of its new found success to the internet. Offering a faster and more cost effective solution to outdated methods means that press release distribution has entered a 'golden age'. Organizations are now able to feed information on an unprecedented scale, reaching mass audiences more quickly and effectively than ever before.

How to Compare Best press release distribution service

Many people look for help writing a press release, but it doesn't matter how well written your press release is if no one sees it. While there are some free press release distribution services, you may have more success by utilizing a professional distribution service.

Whether you are looking to communicate your story with other members of your community or professionals world-wide, there are distribution services available to help you meet your goals. Most people are not aware of what to look for in a distribution service, so here are a few key points to consider when comparing companies:

o Some distribution services spam journalists. They may advertise that your press release will be sent to thousands of journalists, but big question is - will those journalists even read it? Good companies foster relationships with journalists that are interested in receiving relevant press releases.

o Make sure your press release will be distributed to Tier-1 newswires. Just because a company has "wire" in its name doesn't mean it is a newswire service. There are two newswire leaders for press releases: PR Newswire and Business Wire. These are the two newswires that journalist regularly review for stories.

o Find out how a company will notify you where your release has been sent. Good companies will provide you with links where you can easily find your release. With some companies, they only send a link to their website and you never really know if they've sent out your release. In most cases you should be able to find your Press release distribution on news searches of Google and Yahoo.

o If possible, find out what time of day a company distributes press releases. It's best to have it done early in the morning, east coast time. When journalists get to work in the morning they check their email for potential stories. It's much better for them to read your press release first thing in the morning than late afternoon.

o Make sure your press release won't be sent out as an attachment in an email. Due to the threat of viruses, many work places do not allow opening of email attachments. It's best if your pr release is sent in the body of an email with a link for any photos or additional information.

o Check for extra charges. As with some other services, sometimes you are slammed with hidden fees, greatly increasing the original quoted price.

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